See our story in the newspaper, we are a local brand

 

We share summary of the column so you don't miss it!

Majada Oro: A Coffee with History, Social Responsibility, and Exceptional Flavor

 As a cooperative of coffee farmers committed to excellence and social responsibility, Majada Oro has forged an exemplary trajectory in the coffee industry in El Salvador. Over the years, we have cultivated a brand that stands out for its commitment to quality, its focus on sustainability, and its passion for providing exceptional flavor experiences to our consumers.

The story of Majada Oro dates back to generations of coffee farmers in the majestic region of San Jose La Majada. From humble beginnings, our farmers have dedicated their lives to cultivating the finest coffee beans, caring for every stage of the process, from planting to harvesting and roasting. Our traditional methods have been passed down from parents to children, preserving the authenticity and heritage of our coffee.

But Majada Oro is not just about producing high-quality coffee. We deeply care about our social and environmental responsibility. We are committed to sustainable agricultural practices that preserve biodiversity and protect our precious natural resources. We work closely with our local communities, supporting educational programs, development projects, and improvements in the quality of life for our farmers.

In line with our vision for the future, Majada Oro has undertaken a brand renewal strategy to stay relevant and appealing to the next generation of coffee enthusiasts. We have worked hard to reflect our passion for quality and sustainability in our brand image. With a refreshed logo and design, we aim to convey a modern and fresh aesthetic that resonates with Millennials and young adults, who value authenticity and seek brands aligned with their values.

Our market positioning strategy is based on delivering an exceptional flavor experience. Each cup of Majada Oro coffee is the result of a careful selection and roasting process, highlighting the unique characteristics of our beans. We strive to meet the expectations of the most discerning palates, offering a range of flavor profiles from sweet and fruity notes to bolder and more complex flavors.

This column is an excellent opportunity to present the best face of Majada Oro to the public. We are proud of our history, our social and business responsibility, as well as our brand renewal strategy and market positioning. We invite all readers to enjoy a cup of Majada Oro coffee and join us in our commitment to offering exceptional, sustainable coffee with a positive impact on the community.

At Majada Oro, each cup tells a story of tradition, quality, and responsibility. We invite you to be part of our story and enjoy the unique essence of Majada Oro with every sip!

Local newspaper: This ad will show “Majada Oro” as a socially responsible brand, telling the story of the beginning of the brand and how it grew and becomes what it is now.

Where? La Prensa Gráfica newspaper. Section: Nation. Size: Full Page, color

When? It will be published on Tuesdays in July