Advertising Campaign Objectives for Majada Oro - Millennials and Young Adults Coffee Enthusiasts

 

The following objectives have been defined as a detailed outline of the advertising campaign for Majada Oro, based on the profile of the target audience: Millennials and young adults who are passionate about coffee and their preferences in El Salvador:  

1.      Increase brand awareness: The objective is to enhance the recognition and visibility of Majada Oro among the target audience, particularly Millennials and young adults who value authenticity, sustainability, and community support.

 

2.      Generate interest and preference: The aim is to capture the attention of potential customers by highlighting the exceptional quality and taste of Majada Oro's products. The goal is to create genuine interest and foster a preference for the brand over other available coffee options in the market.

 

3.      Strengthen brand image: The objective is to convey the values of sustainability, authenticity, and community support that are important to the target audience. The aim is to establish Majada Oro as a brand committed to quality, positive impact, and a deep connection with coffee culture.

 

4.      Drive sales: The ultimate goal is to increase sales of Majada Oro's products among Millennials and young adults who are coffee enthusiasts. The focus is on converting interest and preference into purchase actions, fostering brand loyalty, and generating positive recommendations from satisfied customers.

 

To achieve these objectives, the following marketing strategies and tactics will be implemented:

 

·        Creation of compelling advertisements across digital and print media platforms that highlight the brand's values and the exceptional taste experience offered by Majada Oro's products.

 

·        Implementation of a robust social media strategy to reach Millennials and young adults who are coffee enthusiasts. This will involve sharing visually appealing content, stories about coffee origins. Active engagement on platforms such as Instagram and Twitter will be prioritized.

 

·        Collaboration with influencers, celebrities, and coffee experts who align with the brand's values, to amplify the campaign's reach and establish trust in the quality of Majada Oro's products.

 

Brand identity update: A visual brand refresh will be undertaken, including a logo redesign and design elements that reflect the values and aesthetics that appeal to the target audience. The brand's blog will also be updated to align with the new brand image, providing detailed product information and engaging content.